A former Nike marketing chief let slip how he was 'inspired' to come up with the memorable phrase 'Just Do It'.

A rough meeting doesn’t necessarily have to be bad for you and your colleagues, says Neal Arthur, CEO of ad agency Wieden Kennedy. Here’s why.

There’s a phrase that gets tossed around like salt on hash browns: “Breakfast is the most important meal of the day.” It’s ...

The slogan, which debuted in 2016, has defined the conference's "unapologetic" culture and passion while irking the likes of others.

You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

ASA Chief Executive, Guy Parker said: “Ads have the unique power to connect with people and this list of the UK’s most memorable ad slogans reminds us of just how iconic some slogans ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

Fast Forward Jesse Cogan, ad exec who coined the slogan ‘Turn Friday Night into Shabbos,’ dies at 74 Cogan also created slogans for the Soviet Jewry movement and a group that championed Modern ...

This new approach adopts a less restrictive stance, paving the way for the legal protection of slogans and advertising expressions as trademarks in Brazil.

Home Self How To Use The World's 'Most Annoying' Advertising Slogan To Motivate Bored Employees You’re not lazy, bored, or unmotivated.