Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Two MIT economists argue that a tax on digital advertising revenues could limit social media companies incentives to addict us to scrolling.

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

A new report shows that Reddit's ad revenue is growing faster than any other social media platform. Still, advertising on the app isn't as easy as it seems. The report from EMARKETER says that ...