India markets regulator tightens rule for intermediaries to publish ads on social media
The Securities and Exchange Board of India (SEBI) said on Friday intermediaries seeking to publish advertisements on social ...
Best Buy’s Social+ Platform Signals Retail Media’s Off-Site Future
Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a ...
Her Campus on MSN1d
An Expert Unpacks Social Media Data Privacy Concerns Amid The TikTok Ban
Data privacy officer Debbie Reynolds tells Her Campus about the nuances of this complex issue. The post An Expert Unpacks ...
The Drum10d
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?
and so the firm will switch to a social-first advertising model. That move will see media spend on social channels rise from about 30% to 50% of its budget, and it will look to work with 20x more ...
SEBI Directs Intermediaries to Use Registered Contact Details for Advertising on Social Media Platforms
SEBI's decision came after it observed a rapid increase in frauds related to securities markets on digital platforms and the Google Play Store.