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The journalism industry is facing unprecedented challenges, with traditional media outlets struggling to adapt to the digital age. With the rise of online platforms and social media, the demand for ...
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.
Holt is responsible for Net Conversion’s approach to sophisticated measurement and data modeling, continuously developing and enhancing Conversionomics, the agency’s proprietary Martech platform.
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From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
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