Space Scum is a tactical RPG where you'll hire and train mercenaries with their own traits and origins, then go beat up some ...

I learned of Orwell’s logrolling—and the puff quotes by Erasmus and Ben Jonson at the start of this article—from Louise Willder’s fascinating study of book marketing, Blurb Your Enthusiasm.

At turns poignant and pitiable, a writer’s quest for affirmation in a blurbless world leads him to seek statements of praise ...

After taking preventative courses, some employees are actually more likely to click on scam links arriving in their inbox, ...

Blurbs are advertising, like anything else, and as we know, ads are not always as they appear. You may judge a book by its cover, but try not to judge it by its blurbs alone.

Have you encountered a headline or advertising blurb like this: “Research finds that eating X amount of Y food daily reduces the risk of Z disease.” Yeah, me too. These “single-food studies ...

Blurbs, which you can get for free, are one of the few advantages many writers feel they can scrape together for themselves when they aren’t sure they can rely on their publishers for marketing ...

We have probably all seen the marketing blurbs on packaging and elsewhere promoting the amazing lifespan of LED lighting solutions. Theoretically you should be able to install a LED bulb in a ...

Social media is changing the way writers are promoting their books. Author Rebecca Makkai talks about her decision to take a break from writing the blurbs commonly seen on the backs of book jackets.

Sure, you could read advertising blurbs on Amazon, but wouldn’t you be more likely to believe a neighbor with no skin in the game over a corporation being fed words by publishers?

But she still acknowledges that blurbs are a useful marketing strategy that can help boost young authors’ profiles and signal to prospective readers what they’re getting into.