Blurbs are advertising, like anything else, and as we know, ads are not always as they appear. You may judge a book by its cover, but try not to judge it by its blurbs alone.

Blurbs, which you can get for free, are one of the few advantages many writers feel they can scrape together for themselves when they aren’t sure they can rely on their publishers for marketing ...

Social media is changing the way writers are promoting their books. Author Rebecca Makkai talks about her decision to take a break from writing the blurbs commonly seen on the backs of book jackets.

Write a blurb for a novel that you don’t actually like. In The Endless Struggle readers are introduced to a mundane and uninspired plotline, as the protagonist navigates the struggles of daily life.

Sure, you could read advertising blurbs on Amazon, but wouldn’t you be more likely to believe a neighbor with no skin in the game over a corporation being fed words by publishers?