The EU’s transparency rules for political advertising, aimed at restricting foreign interference, will apply as of 10 October ...

Meta Platforms said it would stop political adverts being displayed on its social networks in the European Union from October, citing an incoming law designed to tackle misinformation and foreign ...

Demo appropriateness. Pharma consumers are in TV’s sweet spot. According to the AARP, nine in 10 Americans over 60 take prescription drugs. Magnet ABA Therapy tells us that “60% of pharmaceutical ...

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

From emotional manipulation to loaded language and false dilemmas, these are 29 of the most common propaganda techniques used in media, advertising, and politics. This breakdown helps you recognize ...

The Tulsa World Media Co. is offering a free seminar Tuesday with John Lich on the latest digital techniques — from AI to streaming — to increase sales.

Discover the best practice approaches for optimal performance including break-through tactics. With B2B digital advertising, the complexity of the buying journey creates challenges. Ongoing ...

In the era of oversaturated newsfeeds and stuffed inboxes, B2B buyers are infamously hard to engage. To connect with more prospects and customers, practitioners are taking cues from their B2C ...

Effective SMM Advertising Techniques For Tech Companies November 7, 2023 by Yogesh Patel In the rapidly evolving digital landscape, social media marketing (SMM) stands as a critical pillar for tech ...

Advertising is a truly dynamic arena with ever-changing trends. Media businesses (and their advertisers) that don’t plan for change and choose to stay with outdated advertising techniques will remain ...