Circa 2014, Tumblr was home to a certain type of angsty teenage girl, one who wore her emotions on both her sleeve and public blog. As opposed to the saturated, low-effort aesthetic of indie ...

The academia aesthetic doesn't just thrive on Tumblr. It’s also popular on Pinterest, Instagram, and TikTok, where the "dark academia" tag has over 1.6 billion views and "light academia" has ...

The Tumblr girl resurrection has subtle changes from its 2014 origins. According to Hailie Barber, a style influencer, “A lot of key pieces of that style have become a closet staple for ...

Cottagecore is an aesthetic that brings together all the best parts of rural life, and it's becoming more popular during a period of high anxiety. Business Insider Subscribe Newsletters ...

Now, Tumblr has become a place where she posts "chronically." Tumblr, founded in 2007, experienced a meteoric rise, hitting 100 million blogs just six years later. By the early 2010s, the so-called ...

Gen Z is bringing back the Tumblr Twee aesthetic. Laura Hampson asks why we’re giving CPR to a trend less than a decade old. Stay up to date with notifications from The Independent.

The Aesthetics Wiki is organized by suffix: “Wave” has 17 main pages; “Goth” has 14; “Core” has 125. There are also 27 pages dedicated to the various subgenres of “academia,” which ...

Recently, kawaii nail art has been bubbling up on Instagram and TikTok, and while its fame stateside is relatively new, the manicure trend has been a longtime favorite in Japan.

Circa 2014, Tumblr was home to a certain type of angsty teenage girl, one who wore her emotions on both her sleeve and public blog. As opposed to the saturated, low-effort aesthetic of indie ...