Seven timeless fashion brands that define the old money aesthetic with elegance, craftsmanship, and quiet confidence.

When I think back to the early days of the Internet, the alt kid scene that emerged on MySpace feels like the birthplace of my love for alternative style and music. In Idaho, alternative culture ...

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

UNIF makes clothes for cool kids, whether their aesthetic is punk, e-girl, cottagecore or whatever the latest TikTok trend is.

Thanks to social platforms like Instagram and TikTok, a myriad of fashion aesthetics are growing in popularity. On one hand, many nostalgic trends are seeing a resurgence, including Y2K or '90s ...

The brand formed in 2017 and features clothing designs donned with everything from detailed skulls and skeletons to metal script tees bearing its name. The brand perfectly bridges an alt aesthetic ...

Long prairie dresses, bucolic countryside scenes with clothing lines drying in the sunlight, puffy sleeves, sunglasses, and gingham: These are just a few of the aesthetic references that relate to ...

In the online art workshops of the white nationalist alt right, young neo-Nazis and neo-fascists trade simple aesthetic tips: Consider your color scheme in advance, build your image in sections of ...