CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

American Eagle is reviving its 20-year-old “Live Your Life” slogan for a new platform targeting Gen Alpha and millennials in addition to its core Gen Z consumer base.

This Coco Gauff-American Eagle Collab Says a Lot About Marketing to Gen-Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z's favorite brand.

More immersive, more clever, more engaging — there’s no exact science to American Eagle’s social media strategy this holiday season, though, in the chase for its quick-paced Gen Z consumer base, CMO ...

Co-buying is not without its challenges, but it offers young buyers a way into an increasingly expensive market.

American Eagle Launches New Campaign With Gen Z Starpower Christopher Briney, Gavin Casalegno and Lola Tung From the Prime Video Series The Summer I Turned Pretty ...

Technology How American Eagle is using Meta AI ads to get Gen Z to stores Meta made a series of upgrades to improve targeting and add generative AI features to Advantage+ campaigns.

Gen Z is leading an evolution in shopping that could kill brands as we know them By Mary Hanbury Generation Z's approach to brands is part of what sets it apart from previous generations.

advertisement 08-19-2024 WORK LIFE This Coco Gauff-American Eagle collab says a lot about marketing to Gen Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z’s favorite brand.