From the NFL to basketball and baseball, we’ve seen plenty of inter-sport crossovers involving the beautiful game. We ...

The aim of this crossover into American-inspired merchandise is to target the American and Asian markets, where the American ...

Just a little over a month away from the primetime season opener, Georgia Tech vs. Colorado, let's take a look the 2025-2026 incoming transfer portal addition ...

Athletes in the Special Olympics are, for the first time, getting the chance to design merchandise with the help of some ...

Swansea's American owners are trying to grow the Championship club's global brand and increase commercial revenue.

Broughton United U6s are about to begin their grassroots football journey. They were without a kit sponsor, so the community came together and raised over £1,000 through JustGiving to help buy a kit.

Lionel Messi, Kylian Mbappé and Neymar Jr. are among the stars that have won the No. 10 shirt from an early age.

Snoop Dogg expanded his business empire by officially joining Swansea City A.F.C. as a co-owner of the soccer team.

The rapper, who unveiled Swansea’s new kit at the weekend, becomes the latest celebrity to invest in UK football teams.

The Big Dogg tipped his hat recently when he was the surprise model for the Championship club's 2025-2026 home kit.

How do you like your chicken cutlets? Maybe lightly breaded with homemade seasoned breadcrumbs and fried in extra virgin olive oil?

He's one of the greatest rappers of all time - and now West Coast icon Snoop Dogg is also the part-owner of Championship side Swansea City.