WHITE PLAINS, N.Y. — Amstel Light is focusing on its roots in a new advertising campaign. The Bier Drinker's Light features Amstel brewers as the image and "voice" of the campaign, conveying the ...

Dutch bier Amstel has created a nationwide campaign, Neighbours’ Week (June 17–23, 2019) that invites neighbours across Britain to come together at the heart of the community: the local pub.

Some Amstel History The Amstel Gold Race was first run in 1966, making it one of the youngest Classics. The Dutch race was a dream of Herman Krott who ran the Amstel Bier team, a team which nurtured ...