Originally proposed in 2004 as a replacement to animated GIF images, ... The beach ball image in this article is animated when viewed in iOS 8 or Firefox. Edit: and OS X Yosemite.

Tyler, The Creator & ‘Loiter Squad’ Duo Lionel Boyce & Davon Wilson Team Up For Animated Comedy ‘Shell Beach’ In The Works At Fox. By Peter White. Peter White. Executive Editor, Television.