Athletes Unlimited (AUSL) revealed their newest partnership with beauty giant Sephora. Sephora is the latest partner for AUSL ...

The Olympic athlete has recently teamed with TJ Maxx to award sponsorships to 10 game-changing women — here, she reveals what ...

“Sephora is an incredible brand, and they’ve shown a huge commitment to women’s sports,” AUSL Chief Partnerships Officer ...

As the AUSL’s inaugural season heads for its first championship series on July 26 in Tuscaloosa, it’s clear the league has ...

Adapti, Inc. leverages advanced AI technology to match products and brands with optimal influencers, using proprietary data analytics to drive superior marketing results. Adapti aims to build a global ...

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Was this forwarded to you? Subscribe here.) ...

Rutgers is “pioneering a new profile and a new structure inside the department of athletics,” according to Turnkey CEO Len ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

President Donald Trump has reportedly been considering an executive order on student athelete NIL for some time. His ...

The foundation has announced a name, image and likeness partnership program intended to "increase the visibility of Jewish ...

Maine’s independent senator, who caucuses with Democrats and backs abortion rights, helped put 35-year-old Josh Divine into a ...

Money can buy a lot of things in life, but we know it cannot buy happiness, and as of Monday, we learned it cannot buy a spot ...