Should we begin to treat athletes as brands? And what are the consequences of doing so, both on and off the field?

Athletes Unlimited (AUSL) revealed their newest partnership with beauty giant Sephora. Sephora is the latest partner for AUSL ...

"I was so used to having cameras around 24/7 ... Oh, I gotta show my life on social media, show everyone who I am. People gravitated toward that." ...

Rather than focusing on controlling what athletes post on social media, organizations should educate athletes on the way social media might affect them while they are using it.

Social media and the modern athlete Social media offers a way for athletes to build a community of followers, share and discuss their personal lives, and interact with fans.

The Olympic athlete has recently teamed with TJ Maxx to award sponsorships to 10 game-changing women — here, she reveals what ...

“Sephora is an incredible brand, and they’ve shown a huge commitment to women’s sports,” AUSL Chief Partnerships Officer ...

As the AUSL’s inaugural season heads for its first championship series on July 26 in Tuscaloosa, it’s clear the league has ...

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