How the role of the audience is formed by writers and culture. Published: 6 June 2022. Michael Armstrong (BSc Eng) Senior R&D Engineer. Maxine Glancy (BA, MA, MPhil, BSc) ...

But a top-of-funnel strategy is no longer enough. To drive value to consumers and the revenue that follows (both commercial or consumer), audience teams must focus on engagement. This is the step ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals ...