On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

B2B sales are changing fast. Technology, buyer behavior, and market conditions continue to evolve. Sales teams must adapt to ...

We consider FedEx's balance sheet to be healthy and manageable. Total debt approached $20.2 billion as of fiscal year-end 2024, which ended May, similar to levels posted in fiscal 2023 and fiscal 2022 ...

The B2B sales landscape is undergoing a rapid transformation. Economic uncertainty, shifting buyer expectations, and technologies like generative AI are compelling sales leaders to rethink how they ...

ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI.

MuchBetter, the innovative fintech company, has announced an exciting expansion into the B2B sector with the launch of its own business account offering, MuchBetter Business (MBB). MBB caters to ...

In Europe and the US, "the door is open a crack" for the Russian film industry, noted Dmitry Kabanov, industry relations and international b2b events director of the Russian state-owned audiovisual pr ...

Revenue leakage is a growing concern for B2B companies in high-stakes industries, including financial services, fintech, SaaS ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

Algolia data examines levels of adoption and use of AI, future trends, and challenges within the sector for global B2B ecommerce decision-makers ...

In this regard, Adobe is following the lead of Salesforce, which dominates the customer relationship management software ...