The demand from B2B companies to modernize their go-to-market approach is surging — and inside sales is no longer a support ...

By M. Muniru HUSSEINI, PhD Business-to-Business (B2B) sales are foundational to the sustenance of many industries, including manufacturing, technology, trading and professional services. They form the ...

In the competitive environment of business-to-business sales, closing deals requires more than just a good pitch. Professionals must equip themselves with a blend of knowledge, skills, and strategies ...

Data-driven B2B lead generation in 2025 emphasizes buyer journey orchestration, targeted content, optimized automation, and advanced analytics to consistently deliver qualified leads and measurable gr ...

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...

WestJet announced an important leadership update in support of its long-term strategy to grow the business, create new opportunities and continue to deliver ...

Amanda Ierfino takes on expanded role as VP, Sales & Cargo at WestJet, uniting teams to drive growth and partnership.

B2B Ignite 2025 spotlighted commercial marketing, empowering marketers to drive business growth with strategy and impact.

CEO Brett H. Pojunis to Highlight Expansion, Profitability Gains, and Vision to Scale to 20,000+ National Retail Partners LAS ...

Ali Hasham, a commercial leader with experience building inside sales teams at large distribution companies, has launched ...