Success when expanding into Japan depends on matching hard data with cultural nuance, and then telling that story ...

Are you a B2C company that wants to boost your holiday sales? One clever and effective way to do this is by including B2B customers into your target audience. This is something that many small ...

Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a new product and maintaining your original business.

It’s not uncommon to find a B2C business frantically up-scaling customer service to B2B standards, or a B2B company spending resources on soon-to-be-discounted, low-value transactions.

B2C companies deal with significantly more data than B2B companies. They have to work with thousands, and in some cases, millions, of data points at any given time.

Below, 10 members of Business Journals Leadership Trust share smart ways B2C company leaders can build and maintain their customers’ trust — and strengthen their businesses in the process. 1.

What challenges are consumer marketers facing today? We recently surveyed over 200 CMOs at consumer B2C companies for our “Voice of the Enterprise CMO” report.

It’s time to shed the limitations of B2B or B2C strategies and redefine our craft as Brands for Humans (B4H). Yumi Clevenger-Lee is the Global Chief Marketing Officer for Quest Global , an end ...

In response to these demands, B2C (business to consumer) companies are offering increased transparency into their processes. As demonstrated by the vaping crisis of 2019 , the cannabis industry is ...

B2B and B2C companies have small in-house teams or use a bevy of freelancers or content agencies to create content, so they can focus on running the business.

B2C is still in the lead on customer experience, but B2B is quickly closing the gap. We’re in the early innings, but the first step is realizing that taking the time to improve the B2B customer ...

MapmyIndia share price: C.E. Info Systems (MapmyIndia) shares plunged 14% after CEO Rohan Verma announced plans to start a new B2C company and acquire a 10% stake in it. Verma will step down as ...