2. Email Marketing It’s no secret that email marketing is the second most effective form of digital marketing, next to search marketing. That’s why it honestly puts companies at a disadvantage when ...

Use this template to develop a marketing plan that will have a real impact on business results Content, Creative & Campaigns Marketing plans are a crucial element of every marketer’s role.

In 2025, an effective B2B marketing strategy must include quality content. Find out how AI can help make that happen.

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Faced with disruption from various factors within and outside the organization, CMOs must evaluate and prioritize these forces of change, then translate this understanding into a new mandate for ...

Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy. The report was based on data from a survey ...

A Harris Poll survey finds a majority of B2B marketers are looking to invest more in AI, social, video and podcast advertising in 2025.

At a time when attention spans are shrinking, short-form video has emerged as the new content king. How can B2B marketers harness its power effectively?

LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business by 2017, according to internal documents sent to Business Insider.

This go to market sales strategy template is a proven, pragmatic and actionable blueprint for B2B sales people to develop and execute an effective account acquisition and penetration strategy.