BTS just announced a partnership with Louis Vuitton. Known for this iconic style and fashion, the K-Pop group is already switching things up. Now, BTS' ARMY is fawning over Jungkook's new purple hair.

BTS fans took to Twitter over the weekend to accuse Apple of using BTS for clout, after the tech company unveiled an iPhone in a "purple" colorway similar to BTS's signature hue with Samsung.

Jimin from BTS' new purple hair at the Seoul Music Awards is 1) an amazing color, and 2) a sweet nod to his ever-loyal fans. In case you didn't know, V originated one particular phrase that the ...

Jin debuted his pinkish-purple hairdo at BTS' July 6, 2019 concert at the Yanmar Stadium Nagai in Osaka, Japan. Japanese and international ARMYs immediately took note of the look and ...

Talk about a hair makeover! BTS member Jimin showed off his new and very bright purple hair at the 2019 Seoul Music Awards, and everyone is in love with his new look. Check out the photos!

Inside the Purple Ribbon Army – the BTS fans trying to protect the K-pop superstars Taylor Glasby Published May 16, 2018 2:24pm Updated December 12, 2019 5:17pm ...

BTS’s V recently got candid about the origins of the phrase ‘I Purple You’ and its monumental fan following. According to Showbiz Cheat Sheet, this claim was brought forward by BTS’s V ...

Fans of K-pop boy band BTS share a moment at the Dongdaemun Design Plaza as purple lights mark the 10th anniversary of the group's debut as a part of 'BTS Festa' Monday in Seoul, South Korea.

V, real name Kim Tae-hyung, first created the phrase “Borahae” during a Nov. 13, 2016 fan meeting, when he said, “Borahae, like the last color of the rainbow purple (bora), means we will to ...

Skyscrapers, bridges and other landmarks in South Korea’s capital will be lit up in purple as the country begins celebrating the 10th anniversary of K-pop band BTS ...