The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for ...

As 'The Lego Movie' goes crazy at the box office, Barbie-maker Mattel must be looking in its rear-view mirror as the popular brick toy company gains ground.

The latest Mega Bloks/ Barbie tie-up – which requires children to build Barbie her own yacht – are typical of an insecure toy industry which insists on trying (and failing) to "update" or ...

The toy giant, best know for its Barbie, Hot Wheels and American Girl brands, reached into the kid construction world with the announced $450 million purchase of Mega Brands, a Canadian maker of ...

If you have old Barbie dolls, Matchbox cars, or Mega Bloks gathering dust in a corner of your home, now might be the time to pack them up and ship them to Mattel, the company that made them ...

Mega Bloks Barbie sets include fashion figures, clothing accessories and themed playsets designed to attract girls loyal to the Barbie brand launched decades ago by Mattel.

Toymaker Mattel is encouraging kids to return Barbies, Matchbox cars and MEGA Bloks they no longer play with to the company for recycling into new toys.

The Microsoft Xbox 360 Collector MEGA Building Set can be found right here at Target for $149.99, and remember, pre-orders usually hit stores a lot earlier than pre-orders even ship (October 8 ...

Mattel is incorporating biobased resins in its Mega Bloks toy line. Three building sets for preschool-age children will use blocks made from sugarcane-based polyethylene.

Dealing from the popular MEGA BLOKS line, Mattel has revealed its new Green Town line. Dedicated to builders ages 1 and up, these special MEGA BLOKS sets are the first-ever available at mass ...

Mattel now have the Halo license and at this year's New York Toy Fair they've got an impressive line up for this, Call of Duty, Destiny and Assassin's Creed.

Toymaker Mattel is encouraging kids to return Barbies, Matchbox cars and MEGA Bloks they no longer play with to the company for recycling into new toys.