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Labubu not the first toy craze, and certainly won’t be the last Labubu creator Pop Mart joins a small list of companies that have tapped into the zeitgeist, drawing in millions of buyers who ...

Pop Mart has struck it rich. The Chinese company that caters to toy connoisseurs and influencers said this week that it expects profit for the first six months of this year to jump by at least 350 ...

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Pop Mart expects profit for the first six months of this year to jump by at least 350 percent compared with the prior-year period, largely because of its smash hit plush toy, the Labubu.

But what makes the Labubu a must-have—or any toy for that matter—is a decades-old question that toymakers have yet to figure out. Here’s a look at some of the most popular toys over the years.

Pop Mart expects over 350% profit jump, fueled by its viral Labubu plush toy craze, following in the footsteps of Beanie Babies and Tamagotchi.

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