Discover how to craft a compelling brand story that resonates with your audience. Learn key strategies to create an ...

Designer Brands is also concentrating on its VIP rewards program, which represents 90% of its transactions. The company aims to relaunch the program in 2026 after reshaping its VIP Rewards and perks.

If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the ...

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

The Bank the Broadway campaign leverages Texas pride and the trailblazing spirit of Texans who do things their own way. It challenges consumers to ask themselves why they would settle for banking with ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Jeff Bezos’s group acquired legendary studio MGM in 2022, but the Broccoli family retained exclusive control of the James Bond brand that was part of the studio. Media speculation is rife about ...

Former James Bond star Pierce Brosnan said that it's a "given" that the next actor to play 007 should be British. This comes amid fears that the iconic franchise may lose its British identity ...

Ms Broccoli, who took over the Bond brand from company Eon Productions alongside Mr Wilson in 1995, made the arrangement before she agreed to sell the rights to Amazon in a £770million deal.

Angus Mordant / Bloomberg via Getty Images Marriott's newest brand, StudioRes, is expected to feature cheaper rooms, but won't offer loyalty members elite nights for stays. Members of Marriott's ...