While brand architecture is often regarded as a means of structure and organization — a way of making it easy to identify entities and convey how everything fits together — when done right, it ...

Once the brand was introduced, we followed four sequential phases to build recognition, resulting in over 30% awareness of the brand and purpose within the first 15 months, exceeding stated targets.

IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s ...

Her maternity style expands on those principles; it’s unbothered, well-constructed and unperformed. Rihanna’s brand strength has always relied on how she navigates visibility.

“Tyler’s new brand architecture represents a positive, historic step in our company history,” said Lynn Moore, president and chief executive officer of Tyler.

Colberg Architecture is a Certified Minority Business Enterprise (MBE) with the City and State of New York and the Port Authority of New York and New Jersey. Colberg has worked on prominent retail ...