The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers! The rankings were ...

New AI research firm launches in London last week, with B&T's lightning-fast hacks quick on the case to report.

A new study reveals that advertising on Connected TVs is effective. It boosts consumer purchase intent and brand favorability ...

Kidman's appointment comes as the brand outpaces luxury skin care overall in the U.S. — and is clocking gains globally.

Australian integrated agency DPR&Co launched an AI-powered brand health measurement and comparison engine, Ubiqitum, at the ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get ...

A new Audacy case study shows early holiday audio ads lifted brand awareness by 5.2 points and purchase intent by 5.7 points.

With huge brand awareness, trust and a health halo, V8 has been extended into fruit blends, energy drinks, even powdered ...

At Cannes Lions, industry leaders discussed the transformative impact of AI on brand storytelling, highlighting its influence on efficiency, transparency, and creativity from ideation to delivery.

Yesterday’s IPO raised $1.05 billion for NIQ. With $4.3 billion in total debt on an adjusted EBITDA of $741 million last year ...