Unlike the Get Better campaign — which was built throughout last year — Seeking launched with a full body of creative work, ...

Faye Mear offers a simple guide to deciphering marketing jargon – and explains what it means for your practice.

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Ryan Gould and Robert Voltaggio tell TheWrap they remain optimistic, bullish despite economic uncertainty ahead of Wednesday's presentation.

Ten years ago, “going viral” was the gold standard for brands, helping them engage their base and reach a wide range of new ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

The Nigerian financial sector has a branding addiction. This is evident in the new fintech brands and the old ones ...

Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

WARC (now part of Cannes Lions)| has chosen its five effectiveness Grand Prix winners for 2025: from India, Netherlands, Spain and the US. Here's what they say: Channel Pioneer Grand Prix: ‘Find Your ...

Growth marketing leverages experimentation and iteration to drive business expansion. It emphasizes data-driven decisions ...