Yahoo’s big game ad prompted viewers to email Murray at [email protected] to learn the answer. The brand-awareness campaign, which will run in several local markets, is Yahoo’s first time ...

Measuring awareness of a brand and/or its advertising presence is one step towards a measure of campaign effectiveness. However, it is important to distinguish between spontaneous and prompted ...

The mobile ad campaign features an app within an ... we’re hoping to gain campaign awareness and increase brand engagement organically,” he said. Overall efforts American Express has been ...

Turning to the present, and citing data from three Dutch markets - durables, beverages, and an fmcg category - he shows the relationship between durable brand awareness and intention to purchase, and ...

Unlike generic advertising methods ... The post Enjoy a Higher REALTOR Brand Awareness Through Personalized Direct Mail Marketing appeared first on Rough Draft Atlanta.

A Katz Media study finds NBA and NHL radio ads boosted liquor brand awareness by 27 points among highly engaged consumers.