Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

Innovative strategies are needed to revitalise millets as a modern dietary solution, addressing urban health challenges while ...

Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

Oceania Cruises has signalled a ramped-up agent strategy it hopes will help double its UK sales 'in the next couple of years' ...

Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised ...

Madhappy, a popular clothing company based in Los Angeles, has incorporated mental health awareness into its branding. As the company has grown, it has continued to emphasize its focus on building a ...

Discover how labeled water bottles boost brand visibility at events, trade shows, and meetings with lasting impact.

This review critically examines the role of dermatology-specific public awareness campaigns in STI prevention among adolescents. Drawing upon interdisciplinary literature from dermatology, behavioral ...