How do we execute the brand communication strategy to the customer – deliverables and channel selection. There is no magic formula that will tell us how much time to spend on each of the three ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

As a marketer our role is to develop brand communication strategies, from messaging to branding that will engage our target audience. This can only be achieved by identifying and delivering the ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more ...

Humour is making a bold return in brand communications strategies, and its impact has been undeniable. Data stands testimony: According to ‘The Future of Communications’, a recent research ...

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