Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where branding is key to the survival of a company, a well-designed logo is a ...

Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...