A powerful brand needs three main things: a clear strategy, eye-catching visuals, and a great customer experience. Start by ...

Steve Bratspies is leaving his post as Hansebrands CEO while Levi's reworked its C-suite in attempt to expand the denim brand ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

Jason Luis will be partner leading omnichannel strategy. He held similar roles at IPG Health, Inizio Evoke and Omnicom agency ...

However, it is less reliant on the soda category compared with Coca-Cola Europacific Partners. CCHBC has diversified its portfolio by acquiring brands, capitalizing on TCCC’s nonsoda brands, and ...

Rita’s Italian Ice & Frozen Custard is strengthening its leadership team with the addition of two seasoned industry veterans, reinforcing the brand’s focus on growth and innovation. Lawrence Brown ...

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

Today's luxury consumers are not just looking for exclusivity-they demand authenticity, innovation, and a seamless omnichannel experience. A recent McKinsey report found that 78% of luxury shoppers ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

Slim Chickens, a leading better-chicken fast casual franchise, has named Greg Vojnovic as its new Chief Development Officer (CDO). With over three decades of experience in restaurant development, ...

Louisiana Economic Development announced a series of initiatives relating to the State of Louisiana Innovation Brand, $50 ...