Sales share of the 3-door model surged Smart blend of design and consumer incentives Referral program boosts customer loyalty ...

Be it a community fest, sports event, business promotion, footballs with a company logo and color, present a special ...

Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

The shift to in-house creative isn’t just a retail trend; it’s a blueprint for brand survival in an increasingly complex marketplace.

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

SEOUL, South Korea, June 23, 2025 – NEXEN TIRE, a leading global tire manufacturer, has officially opened a new flagship brand shop in Bangkok, Thailand, making a significant milestone in its ...

The significance of the Alitalia brand to ITA Airways extends beyond mere trademark ownership. In recent months, ITA has begun incorporating Alitalia-inspired elements into its operations, including ...

Today, businesses are reimagining corporate responsibility by intertwining their branding with initiatives that positively impact society and the environment. This merging of Corporate Branding and ...

Is there any specific research that’s most salient for you on this question of linkage between a strong employer brand and business performance? My favorites are on the employee engagement ...