TikTok has evolved far beyond its dancing video origins to become the ultimate platform for authentic engagement and brand building. With over one billion active users worldwide, mastering TikTok’s ...

JanSport’s unconventional approach to back-to-school marketing continues to pay dividends as the brand reports noteworthy ...

Beyond broad reach and low barriers to entry, platforms like Instagram and TikTok provide access to rich performance data that most early-stage companies ...

Executives from Niagen Bioscience, Pushly, and VidaCorp discuss brand evolution. Learn why authenticity, community, and AI are key to building a resilient brand.

To understand and sustain alignment, leaders need a structured means of connecting the dots between personal fulfillment and ...

Revenue and sales have emerged as the top performance indicator (31.5%) for influencer marketing campaigns, indicating a shift in how brands evaluate success in this space, according to Later’s ...

Brands moving beyond interruptive ads to become the content people seek out will build deeper loyalty, stronger data streams and long-term brand equity.

Wallace, E., Buil, I., & de Chernatony, L. (2014). Consumer Engagement with Self-Expressive Brands Brand Love and WOM Outcomes. Journal of Product & Brand Management ...