Wimbledon's popularity with affluent Indian viewers attracts marketers due to stable ad rates. Balaji Telefilms is shifting its focus to films and digital content, acknowledging the decline of ...

Gloria Trevi renewed her Peermusic deal, Angry Mob Music unveiled a new brand identity, Kobalt signed Derrick Southerland and more publishing deals.

The latest Kingdom Rush tower defense game is also on Apple's subscription gaming service now.

Magnolia Bakery CEO Bobbie Lloyd went on a trip to Ireland last summer, thousands of miles from the nearest location. Still, when her husband mentioned her job title to others, there were gasps. “‘Oh ...

A once-popular boot brand is fighting for survival after closing most of its stores and abandoning its headquarters.

In her new book, ‘Bad Company,’ journalist Megan Greenwell shows how the secretive industry has insinuated itself into average Americans’ lives.

Roark Capital, a private equity firm that also owns Subway, has acquired a majority stake in Dave's Hot Chicken for about $1 billion.

However, we think this strong brand equity in some brands is eroded by the rest of the Treasury’s portfolio, leading to a no-moat rating in aggregate.

This verb, deployed fervently by social-media stars and marketing agencies, comes up constantly in conversation with Earle. She’s activating for a sparkling-margarita brand during Coachella. She ...

Brand equity is essential in paid media planning, as it informs budget allocation, enhances advertising effectiveness, and multiplies long-term business success.

The members of the Red Hot Chili Peppers aren’t so into drugs and alcohol these days, but frontman Anthony Kiedis apparently still has at least one beverage-related vice: coffee. Now he’s ...

Angry Trump Kills “Woke” Program—and Accidentally Screws MAGA Voters It’s called the Digital Equity Act. That word—“equity”—caught the White House’s attention. So now Trump is ...