Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your ...

THE latest African brand equity rankings have revealed a concerning trend for Nigeria’s banking sector. Despite strong ...

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Uniqlo has been named the world's fastest-growing fashion brand, with Zara and Adidas hailed as "ones to watch", new research ...

Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.