A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

The Indian Ministry of Electronics and IT is urging government departments to adopt the Digital Brand Identity Manual (DBIM) to standardize and simplify digital platforms, making them more accessible ...

Amid a “significant transformation” under CEO Thomas Coesfeld, the Bertelsmann subsidiary has unveiled a “refreshed brand ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

India's Minister of State for Electronics and IT, Jitin Prasada, calls for onboarding more government websites on NIC's new ...

News: The digital brand identity manual will standardise digital presence for Indian government platforms, ensuring ...

The Identity ToolBox provides a common identity resolution framework across common tasks ... "No one can debate the importance of First-Party data in brand marketing. However, the investments ...

Oneview Healthcare ("Oneview"), a global leader in digital patient engagement solutions, is excited to announce the launch of its new brand identity, reflecting the company’s evolution and reaffirming ...