A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally and symbolically with its audience.

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Amid a “significant transformation” under CEO Thomas Coesfeld, the Bertelsmann subsidiary has unveiled a “refreshed brand ...

Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.

Oneview Healthcare ("Oneview"), a global leader in digital patient engagement solutions, is excited to announce the launch of its new brand identity, reflecting the company’s evolution and reaffirming ...

News: The digital brand identity manual will standardise digital presence for Indian government platforms, ensuring ...

The Indian Ministry of Electronics and IT is urging government departments to adopt the Digital Brand Identity Manual (DBIM) to standardize and simplify digital platforms, making them more accessible ...

India’s Ministry of Electronics and Information Technology (MeitY) is set to launch the Digital Brand Identity Manual (DBIM) on February 18, 2025, establishing a unified digital brand identity across ...

a first-of-its-kind Data Discovery Platform designed for brand marketers. Identity ToolBox provides marketers with the key application workflows they need for data appends, onboarding and measurement ...