A strong typographic identity transcends the simple selection of a font – it’s a strategic design decision that influences ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the creation of some of the products and companies consumers love best.

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...

the campaign is dedicated to the women of the brand and will drive brand affinity, customer engagement, and long-term loyalty through a compelling mix of emotional storytelling, product-driven ...

Distinct personalities foster trust, loyalty, and authentic engagement, enhancing customer relationships. Aligning brand traits with consumer characteristics boosts relatability and connection in ...

Other loyalty programs with standout growth rates include Hyatt and IHG. Marriott Bonvoy leads the hotel loyalty program sector with 228 million members, but Hilton Honors is growing rapidly and ...

The owner of an independent business with the same name as Meghan Markle's As Ever brand has shared a major update. Meghan surprised fans when she announced she was renaming her American Riviera ...

Adding to the drama, Jordan Brand dropped a new ad ahead of the matchup. Set to George Strait's "All My Ex's Live in Texas," the clip features a Koenigsegg with a Texas license plate bearing ...