Coats also said the brand update applies to its scheduled service and as-needed repairs. It includes access to OEM parts ...

Global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR) today announced its agreement to acquire Acolin, a ...

A well-put-together brand helps build long-term success by differentiating you from your competitors and telling customers who you are and why they should choose you.

The new logo, according to NISO, represents energy flow, balance, structure, motion, and control, reflecting its role in ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...