Coats also said the brand update applies to its scheduled service and as-needed repairs. It includes access to OEM parts ...

Global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR) today announced its agreement to acquire Acolin, a ...

A well-put-together brand helps build long-term success by differentiating you from your competitors and telling customers who you are and why they should choose you.

Experts from a Morningstar conference panel reveal the internal processes that could yield external success in the ...

A new purpose, portfolio, and logo reflect the company’s goal of providing the equipment and services that shops and ...

I’ve lived this experience firsthand, overseeing brand integration, managing cultural alignment and guiding the development ...

Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s.

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

Birla Tyre has announced the launch of its new brand identity, including a modernized logo and a redesigned corporate website, reflecting the company’s renewed direction under its new promoters ...

Adobe unveiled LLM Optimizer, a new enterprise application designed to help businesses enhance brand visibility and customer engagement in the era of generative AI-powered browsers and chat services ...

Today at Cannes Lions, Adobe (Nasdaq:ADBE) announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing ...