Joel Feldman of Greenberg Traurig LLP explains the complexities relating to a stadium or arena naming rights agreement as well as the opportunities for trademark and brand management strategy.

2. Consistency Across Touchpoints. Brand consistency is essential across all touchpoints, including your logo, website, advertising campaigns, customer service and social media presence.

What is Branding? It's More Than a Logo Branding is all about creating a unique identity for a company. It sets a service or product apart from the rest and can drive someone to try it. If they have a ...

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Yle service logos. Logos of Yle channels and services are used on the company's channels and in its applications as black-and-white or white versions. The logo version is only used on such colour ...

It can automate creative tasks and improve the customer experience. by Julian De Freitas and Elie Ofek Few brands are more iconic than Nike. From its swoosh logo to its slogan “Just Do It ...

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.