When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Brand Strategy walks you through the fundamental principles, the DNA, of branding while grounding you in the ways that digital technology and direct to customer are revolutionising brand management.

Brand management in pharma has changed beyond recognition ... Gone are the days of the ‘max brand strategy’ where the lifetime sales of a brand could be projected in the first six months.

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

But it doesn't happen to any company accidentally or on its own accord. It requires a lot of work and a solid, tested brand reputation management strategy. Many companies admit that online reputation ...

Develop your brand strategy. Clarify the brand identity ... This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and ...

By bringing smart driving features to BYD’s more affordable, bestselling Dynasty and Ocean series of models, sales of which ...

Coca-Cola showcased its ability to boost earnings despite challenges, with a robust Q4 2024 performance led by product and ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...