Here’s the not-so-fun truth: Marketing without brand strategy is noise. And the world is full of it. We live in a broken business culture where activity is often mistaken for progress.

Through its three-brand matrix - "LINGLONG,""CROSSWIND," and "LEAO" - the company has established a strong European presence, driving market growth via localized R&D, production, and marketing ...

This recall involves certain Matrix-brand Training Cycles models CXP-03, CXC-02, CXM-03, CXV and CXM-02. The recalled products have adjustable saddles and handlebars with an aluminum rear flywheel ...

The Rebranding Checklist Template, hosted on Digital Silk's digital trends hub, is designed to serve marketing professionals, brand strategists, and decision-makers. Covering every critical phase ...

Learn the benefits of using a RACI chart and how to create an effective one for streamlined project management.

The introduction of Firefly completes Nio's three-brand matrix, which includes the flagship Nio marque for premium cars, and Onvo, a new brand targeting the mass market.

Presenting research findings at an academic meeting? Create your poster using these UB-branded templates, which include accessible and optimally accessible versions in both print and digital ...

Give your award certificates the polished look they deserve—and make sure they meet the UB brand standards—by using one of the templates below.

MATRIXX Software announced it has extended its partnership with Orange Romania, a leading communications service provider (CSP) in Romania. The renewal follows the successful launch and continued ...

Inspire last fall realigned its corporate structure, promoting Scott Murphy to chief brand officer and Dan Lynn to chief commercial and restaurant officer. As supplier contracts for individual brands ...