Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty, but it’s not going to get the job done. Just “winging it” isn’t going to cut it.

With the charity spanning a wealth of categories and areas of concern, Fairtrade Foundation is covering all bases with its latest two-year brand platform, ‘Do It Fair’, as it encourages consumers to ...

This consistency builds a coherent and reliable image that consumers can trust. The search engine battlefield makes consistency even more crucial. The top result in Google captures 27.6% of all ...

The Master Your Message Framework The “Master Your Message” framework, as I’ll refer to it here, is one I stumbled across through professional ties with an expert copywriter, Tori Reid.

How to Build Loyalty Through Your Brand Image Most business owners think customers leave because of price. They're wrong. The silent killer of businesses isn't your competitor's discount or fancy new ...

A key to maintaining a brand image is consistency in the message. We’ve created guidelines to help our business development professionals share their expertise in a framework that supports our ...

1 Assess Views To begin unifying your team's perspectives on brand messaging, start by thoroughly assessing each viewpoint. Encourage team members to explain the rationale behind their opinions.

After the brand launch, continuous monitoring and optimisation are crucial to ensure the success and growth of the brand. The brand launch is just the beginning of the brand's journey, and it requires ...

Brand content exists on both on-site (business-owned platforms) and off-site (external platforms). Google analyzes the entire digital ecosystem and a business’s web-wide marketing efforts.

– Ginni Saraswati, Ginni Media 4. ATTACH YOUR BRAND TO CAUSES IT CAN SUSTAIN. Nike it, and don’t Bud Light yourself. Authenticity is critical to succeed in today’s diverse marketplace.

Image Credits: Jonathan Martinez If you’re either just starting out with your newly created startup or struggling to get to your first million in revenue, this is the early-stage framework for you.