Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

These are placed on a messaging map to show how the attributes and benefits work together, and how the core attribute and core benefit are supported by additional proof points. In this way, the map ...

We've also expanded on the appropriate elements of the master brand to craft a full communications guide and evolved message map specifically for our graduate and professional programs. View graduate ...

In the beginning, the messaging clearly articulates the brand’s unique space in the market. As market share and preference grow, the messaging may communicate innovation, thought leadership ...

Russell Brand has been spotted arriving at Donald Trump's inauguration. The British comedian has made an appearance at the official inauguration of the President of the United States. Today ...