In many organisations, the planning process has moved from a small group of commercially-minded marketers locking themselves away to build global strategic brand plans over the course of a week or ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

By Deborah Asantewaah SARFO In today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...