True purpose-driven branding may not show dramatic results immediately, but you’ll soon see its impact if purpose permeates ...

Brand style guides can be as simple or as complex as you’d like. A one- or two-page document can lay out the logos, approved colors and typography, but a longer document—some exceed 20 pages – will ...

Consistently reassure your customers that you can deliver, no matter what the current business or geopolitical climate is.

Starbucks reported a higher than expected revenue rise for the third quarter, with improved demand in China, menu changes and ...

An ad in the latest issue of 'Vogue' features an AI fashion model. What does that say about the future of racial and body diversity in fashion?