True purpose-driven branding may not show dramatic results immediately, but you’ll soon see its impact if purpose permeates ...

Brand style guides can be as simple or as complex as you’d like. A one- or two-page document can lay out the logos, approved colors and typography, but a longer document—some exceed 20 pages – will ...

Consistently reassure your customers that you can deliver, no matter what the current business or geopolitical climate is.

Starbucks reported a higher than expected revenue rise for the third quarter, with improved demand in China, menu changes and ...

An ad in the latest issue of 'Vogue' features an AI fashion model. What does that say about the future of racial and body diversity in fashion?

Enter audience-first media planning: a strategic shift in the way we design campaigns, allocate budgets, and measure success. It’s an approach that starts not with inventory, ratings, or impressions, ...

Nothing is rumoured to launch an affordable smartphone in India. Here’s what we know so far about the upcoming launch.

Xiaomi has reportedly chosen not to launch one of its mid-range phones in India. This phone was released last year at a price between Rs 35,000 and Rs 45,000.

Discover how Thrillophilia is transforming India’s $17B travel market with AI-powered trip planning, real-time customization, ...

The Godavari Initiative (TGI) was spotlighted as a leading example of a place-driven collective action at the Alliance for ...

AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative ...

Motley Fool Wealth Management, an affiliate of Alexandria, Va.-based Motley Fool, has hired Sabrina Rosh from Ellevest as director of financial planning. In the newly created position, Rosh will ...