The Index highlights how APAC and the Middle East have significantly invested in brand development, particularly in B2B ...

Media agency network OMD Worldwide has taken on a new brand positioning, designed to send a new message to marketers.The ...

The repositioned brand highlights ABM’s commitment to operational excellence, workforce enablement, and delivering measurable ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

What's next for entrepreneur Shelley Sullivan, the woman behind MCoBeauty as she steps down and sells to DBG group?

Glasgow Clyde College has unveiled an exciting new brand identity, reflecting the limitless opportunities it offers students - which has already led to a 21% increase in applications for its courses ...

Conagra is facing significant operational challenges, but the valuation is now compelling enough to reward buyers despite the ...

Ambev’s (NYSE:ABEV) established brands position it well to capitalize on this trend and drive future profitability.

Tech Mahindra has been consistently strengthening its brand positioning with the launch of its Scale at Speed™ promise that has been resonating with customers across the globe. The organization ...